Our strategic model is based around our core purpose – to create food the nation loves most for modern life. We develop a deep understanding of the role food plays in our consumers’ lives and use this knowledge to create food they love to eat. We believe this drives increased sales and creates value for our shareholders.
We have a valuable portfolio of market leading British brands, many with a unique heritage going back more than 100 years. With 95% of British households buying at least one of our brands each year we have a great opportunity to deliver new products which meet consumers' needs.
Our management team have a deep understanding of today’s food industry and our dedicated colleagues have vast experience in manufacturing and product development. We have strong capability in the areas of consumer insights, innovation, marketing, sales, engineering and food science.
Our manufacturing base can produce our products in a wide variety of formats to meet today’s food occasions, utilising modern technology and leading safety standards for our food and our people.
Everything we do starts with our consumers and understanding the role food plays in their lives. We delve deep into how they shop and when, where and why they cook and how they eat. This knowledge inspires the products we create to help consumers manage their busy modern lives, whether its helping them to make a delicious home made meal quickly or providing a tasty treat on-the-go.
Our investment is focussed on our core assets. We invest in our brands by developing new products and marketing them through both traditional media, such as television, print and radio and also engaging with new digital channels. We invest in our operational assets to increase efficiency and we invest in our people to develop their potential.
Strong relationships with our retail customers are critical in making our products available to consumers. We invest in strong partnerships and joint business plans to drive mutual growth. We do this by managing and growing categories, which suits our customers' needs, whether they be the major supermarkets, high street discounters or online. We also pursue customer own label contracts where they provide an appropriate return or facilitate increased operational efficiencies.
We partner with our suppliers to provide high quality, ethically sourced ingredients, buying from British suppliers wherever possible and collaborating with key suppliers on innovation to create shared business opportunities. We continue to focus on reducing our usage of natural resources and our environmental footprint.
We constantly seek to reduce costs and complexity to improve our efficiency and effectiveness and deliver our consumers the best quality and value we can. We embrace new technology and new ways of doing things and encourage our colleagues to treat every pound as their own. The more we can save, the more we can invest in our brands.
The leveraging of our core assets by our core processes helps to fuel growth across a range of areas; including top line revenue growth, market share growth, brand equity growth and ultimately bottom line trading profit.
You'll find one of our much loved brands in 96% of British households.
When were Mr. Kipling cakes invented? Where does the name Bisto come from?
Caring for the environment, and building trust in our supply chain.
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