About us

Our business model & strategy

Our Business Model

As a business we believe we have certain capabilities which set us apart from our competitors. We have a broad range of category leading British brands, we have the ability to serve a wide range of customer channels in both the UK and overseas and the capability to manufacture a diverse range of products in multiple formats.


We have a unique portfolio of British brands which are well loved by the British consumer.  We put the consumer at the heart of everything we do and use our insights to create innovative new products that meet consumers’ needs. 

We build strong relationships with our customers and build joint plans for mutual growth. We are able to service a full range of customers from the major retailers, discounters, convenience, food service, wholesale and international markets.

Our manufacturing capability gives us the scope to manufacture a diverse range of products from sauces, powder mixes, desserts and cakes in a range of formats from tins, jars, pouches and cartons. We have an experienced management team who have a deep understanding of today’s food industry and a workforce with many years of experience in manufacturing and product development.

We are committed to being a responsible food business and have leading standards of safety, both for our food and our colleagues. We have taken a pro-active role in the health agenda, making a number of key commitments over the next few years.


Our strategy

The Group’s strategy is to give an equal focus to growing revenue, delivering cost efficiencies and generating cash. We believe this balanced approach will enable us to successfully deleverage the business and we are now targeting a Net debt to EBITDA ratio of below 3.0x by March 2020.


Brands people love

You'll find one of our much loved brands in 96% of British households.

Our brands

100 years of history

When were Mr. Kipling cakes invented? Where does the name Bisto come from?

Our heritage

Playing our part

Caring for the environment, and building trust in our supply chain.

Our part