Our values & purpose

Our values and purpose help guide us every day. They outline what we're all about and the kind of company we want to be.

Our purpose

We create the food the nation
loves most for modern life.

Our purpose reminds us what we're here to do - create great food our consumers love, food that is tasty, easy to prepare and reliable, with a meaningful heritage that resonates with markets around the world. We're proud of our iconic brands and our great products, and our purpose shows how our food is at the heart of what every colleague does every day.

Our values

We’re committed to creating a truly Great Place to Work. Our shared values give us a common framework for decisions and help guide us in the way we do things. They were developed by our colleagues for our entire business. We challenge each other to live them day by day, and doing so forms a crucial part of the performance appraisal of all colleagues.



we aim higher...
we're determined to be the best, consistently delivering at the highest level.


we champion fresh ideas...
we're creative in what we do and how we do it.


we are agile...
we're energetic and act with pace.



we are united...
we achieve more when we work together.



we respect and encourage one another...
we bring out the best in each other.

Did you know?

96% of UK homes bought one or more of our products in 2014.

Consumer thoughts

"Sharwood's) We're having the Rogan Josh sauce tonight with chicken and chips on the side!" Source: Facebook

Brands people love

You'll find one of our much loved brands in 96% of British households.

Our brands

100 years of history

When were Mr. Kipling cakes invented? Where does the name Bisto come from?

Our heritage

Playing our part

Caring for the environment, and building trust in our supply chain.

Our part