Our Internal News

04 January 2018

Cadbury Heroes Cupcakes

Our Cadbury cake team has been living our Premier values with the launch of new Cadbury Heroes Cupcakes. 

The new range consist of a platter with 12 Crunchie, Flake and Caramel flavour cupcakes and twin packs of both the Flake and Crunchie flavour Cupcakes.

Carolyn Longcroft, Senior Brand Manager - Cadbury cake is excited by the new launch saying: “This is the first time Cadbury cake has utilised the power of the Heroes brand and the cupcakes segment, giving us the perfect opportunity to combine much loved Heroes flavours and our delicious Cadbury cakes to drive the category and take the brand into a new segment .

“By introducing iconic brands such as Flake and Crunchie from the Cadbury family into the cupcake segment we’re aiming to encourage consumers to trade up from own label.” 

The range is available in Tesco now before being rolled out to Morrisons and Asda early this year.

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