Our Internal News

04 September 2017

​Bake in the Bag range from Bisto

Our Bisto team has been championing fresh ideas with new Bisto Foil Bakes - a perfect ‘bake in the bag’ solution to deliver melt-in-the-mouth results in three simple steps; rub, bake and serve. 

Rolling out in-store this month in three delicious flavours: Roasted Garlic, Lemon & Herb; Smoky BBQ and Peri Peri, the range uses real herbs and seasonings, 100% natural flavours and no artificial colours. 

The new foil bag and flavour packet combination go perfectly with chicken, fish and most meats and is set to help drive value growth by offering a more premium option within the bake in bag sector. The revolutionary ‘baking bag window’ allows consumers to monitor the colour of their meal as it’s cooking - creating the perfect serve every time. 

Helen Touchais, Brand Director, Flavourings and Seasonings, comments: “We know from past experience that although shoppers want convenient, easy to use products, they are not willing to compromise on taste and quality. This has led to a desire for premium ranges, and we’ve seen success in this area with Bisto Best. Our new Bisto Foil Bakes range comes with a quality foil bag which is fuss free and an ideal way to inject a burst of flavour into midweek meals. Looking at the current landscape of the bake in bag market, we need to offer retailers a solution which shoppers will be willing to pay more for to help accelerate value growth.”

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