Our Internal News

06 July 2017

​Sharwood's gets savvy on social media

This week we’ve launched the second phase of our ‘All of a Sudden...You can cook with Sharwood’s’ social and digital campaign to help drive consumer purchase and brand awareness in Australia.
 
With consumers typically spending most of their time online, our Sharwood’s team have been championing fresh ideas to drive content digitally using a core message across social media including Youtube and Facebook, search engine optimisation on Google and promoting the brand with digital ad formats. 
 
Phase 1 of the online campaign proved a big success, generating 24M impressions across the digital channels and significantly over-achieved against our targets.
 
Galina Grozdanova, International Senior Brand Manager, tell us a bit more about the success of phase 1 and their plans to aim even higher in phase 2: “There is tough competition in the Indian category in Australia, and we are taking learnings from phase 1 to propel the brand during phase 2. We’ve refreshed the packaging and will be pushing short, exciting videos to demonstrate how versatile our sauces can be."
Watch this space to see how they get on! 

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