Our Internal News

16 August 2017

Tastes of Thailand from Loyd Grossman

Our Loyd Grossman team is bringing consumers the taste of Southeast Asia with their new premium Thai pouches.

Available now and exclusive to Sainsbury's, the convenient new pouches come in two tasty flavours: Thai Green Curry with Thai Basil & Lime and Panang Curry with Crushed Chillies & Red Bell Pepper.

Lisa-Jo Harvey, Senior Brand Manager Loyd Grossman, said: “Loyd Grossman holds a strong position in the cooking sauces segment but there is very little pouch presence within Thai sauces, which provides us with a great opportunity to fill the gap in the market. 

“By moving the Loyd Grossman brand into a new cuisine, we hope to encourage our existing consumers to ‘trade up’ and try our new premium range - bursting full of exotic flavours and ingredients.”

Find them in Sainsbury's now! 


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