Our Internal News

24 August 2017

Growing our Batchelors core range

After the success of our Pasta 'n' Sauce and Super Noodles in a pot range, our Batchelors team are championing fresh ideas to grow our core range, with the introduction of three new flavours for Pasta 'n' Sauce and Super Noodles in a packet format. 

Our core range offers quick and easy meal solutions, only taking 5 minutes to prepare a delicious pasta or noodle dish packed with flavour.

To recruit younger shoppers and add excitement to the category our Batchelors team have recently launched: Tomato, Basil & Mascarpone, Gorgonzola & Mushroom and Sausage, Tomato & Rosemary flavours of their Pasta ’n’ Sauce packet range.

And for our core range of Super Noodles you can now enjoy: BBQ Chicken, Pulled Pork and Sweet Chilli Chicken flavours. 

Sharon Waller, Senior Brand Manager, explains a bit more about the expansion to the core range saying: “It’s important that in addition to launching NPD and innovating the Batchelors brand that we also invest in our core offering. We're confident that the new flavours will help drive relevance of the brand and keep consumer engaged in the range. 

Find them in Morrisons and Tesco now!

unnamed-(14).jpg

Brands people love

You'll find one of our much loved brands in 96% of British households.

Our brands

100 years of history

When were Mr. Kipling cakes invented? Where does the name Bisto come from?

Our heritage

Playing our part

Caring for the environment, and building trust in our supply chain.

Our part

Stay up to date by email

Subscribe