Our Internal News

07 September 2017

​Cutting the sugar in Ambrosia Mini Custard

Custard fans and children rejoice - our popular Ambrosia Minis range now has two new lower sugar additions!

Tapping into the trend for healthier kids desserts with lower sugar content and in support of our commitment to encourage healthier choices, our Ambrosia team has introduced a 30% reduced sugar variety in both original and banana flavour. 

The Banana SKU contains real banana fruit puree and both new SKUs come in packs of 6 - perfect for lunchboxes or an after school treat. Like the rest of the minis range they are fortified with Calcium and Vitamin D which are important for bone growth and development in children. 
Robert Watson, Ambrosia Brand Manager, said: “The Ambrosia Minis range is developed for young children aged 3-7 which is a totally different demographic to the rest of the Ambrosia portfolio. By extending the range we're meeting our commitment of offering a range of products with less sugar.”

Find both lower sugar varieties in Sainsbury's before they hit the rest of the trade over the coming months. 


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