Our Internal News

12 September 2017

​Mr Kipling Indulgent tarts now in Tesco

Mr Kipling is experiencing the finer things in life with our luxurious range of indulgent fruit tarts, and from this week you’ll find them in 363 Tesco stores!  

The luxury tarts come in two delicious flavours ‘Lemon & White Chocolate’ and ‘Raspberry & White Chocolate’ and both feature a premium ganache filling encased in a delicate straight edge pastry before being individually hand decorated by our dedicated colleagues in Stoke. 

Zoe Taylor, Account Manager for Tesco, is excited by the new listing saying: “The move into the indulgence category is a new direction for our Mr Kipling brand and we’re confident that the tarts with their premium ingredients and zesty fruit filling will go down a treat with Tesco shoppers.”

Karmel Maletta, Innovation Controller, tells us more: “Within the cake category we’re seeing significant growth of more indulgent products. This presents a great opportunity for our Mr Kipling brand to tap into a new customer base.” 

Find them in Tesco now!

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