Our Internal News

19 December 2017

New Flapjacks from Mr Kipling

Colleagues across our Stoke bakery, Tesco sales and Sweet treats innovation team have been living our premier values by Uniting and Championing fresh ideas with the launch of new Mr Kipling Flapjacks.

Available in Golden Syrup and Cherry Bakewell flavours, the new flapjacks form part of our convenience ‘On the Go’ snacking range and are now available in 1130 Tesco Express stores!

Dan Mcardle, National Account Manager for Tesco and One Stop, explains a bit more about the work involved in securing the listing of these tasty new treats: “We know Flapjacks are a growing area in the Cake to Go category so we tapped into this opportunity by developing a range of individually wrapped flapjacks which includes an iconic Cherry Bakewell flavour - ideal for consumers looking for something sweet and satisfying on the go."

Find both flavours in Tesco Express stores now!


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