Our Internal News

07 February 2018

​Driving Exceedingly Good digital engagement

Mr Kipling is growing its digital presence and creating a buzz online with engaging content across popular social media sites Twitter, Facebook and Instagram.

Amy Heap, Brand Manager - Mr Kipling explains more about the investment behind digital channels: “By developing our digital content we’re aiming to engage with younger consumers and drive awareness of the Mr Kipling brand, providing open discussions with Mr Kipling fans and seeking opportunities to promote our cakes to a new audience. 

Recent successes have included a #12DaysofCakemas competition on Twitter where fans had to guess daily the Mr Kipling cake hiding behind the advent calendar door for the chance to win a selection of Festive treats. This lead to huge engagement with over 20,000 entries, an organic reach of 485k and most impressively, page engagement increased by 347% in comparison to the previous month – smashing all industry benchmarks for engagement on the page.


Brands people love

You'll find one of our much loved brands in 96% of British households.

Our brands

100 years of history

When were Mr. Kipling cakes invented? Where does the name Bisto come from?

Our heritage

Playing our part

Caring for the environment, and building trust in our supply chain.

Our part