Our Internal News

19 April 2018

Championing fresh ideas for Ambrosia

Our Ambrosia brand team is on a mission to shake up the ambient desserts category with a more modern pack design to attract new, younger shoppers.

We caught up with Robert Watson - Ambrosia Brand Manager, to hear about the research involved in the core range expansion... 

“We commissioned research which showed us that when consumers saw Ambrosia custard and rice in a can format, versus the same products in a sharing pot format - their perception on a number of different metrics changed dramatically.

“For example only 36% of consumers thought that Ambrosia in a can contained ‘fresh ingredients’ compared to a staggering 90% of consumers who thought that a sharing pot of Ambrosia contained fresh ingredients.

“The truth is that our custard and rice pudding is made in Devon with deliveries of fresh milk daily but we know that instant perception is really important when consumers spend only three seconds at the fixture making their decision.”

Sharing pots are an extension to the Ambrosia core range and offer an exciting way to entice new consumers to purchase our tasty custard and rice pudding by reinforcing the natural, fresh, high quality and taste elements of the product.

You can find the new sharing pots in Custard, Light Custard, Rice and Light Rice across the trade soon!


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