Our Internal News

25 July 2018

An authentic taste of Italy with new Risotto Kits

Our Loyd Grossman team has championed fresh ideas to extend our popular Italian cooking range with the launch of tasty new Risotto Kits.  

Rolling out from Monday, the new kits help consumers create authentic tasting, fuss-free risotto at home and come in three great flavours. Enjoy; Creamy Mushroom and White Wine, Butternut Squash & Sage and Tomato, Ricotta and Red Chilli flavours - each containing seasoned Italian Risotto rice and a sachet of wet sauce, perfect for two people.

Lisa-Jo Harvey, Senior Brand Manager for Loyd Grossman, comments: “We’ve designed the Loyd Grossman Risotto Kits as a shortcut solution for smaller households who want to enjoy restaurant quality food without the hassle of cooking from scratch.

“It’s exciting to be venturing into this new territory and as the only premium brand of scale with the Italian Cooking Sauce sector, we are perfectly placed to drive value. One and two person households are continuing to grow so it is important that retailers target this demographic with tailored products and formats within the Cooking Sauce category.”

 

Brands people love

You'll find one of our much loved brands in 96% of British households.

Our brands

100 years of history

When were Mr. Kipling cakes invented? Where does the name Bisto come from?

Our heritage

Playing our part

Caring for the environment, and building trust in our supply chain.

Our part