Our Internal News

22 December 2017

​New Turkey flavour Bisto Best Gravy

Christmas is around the corner and those consumers finishing off their food shopping for the big day, will be delighted to find that they can now pick up the perfect accompaniment for their Christmas dinner - new Bisto Best Turkey gravy!

Our Bisto team are encouraging consumers to trade up their traditional gravy choice to new Bisto Best Turkey to really add that special finishing touch to their Christmas dinner as each jar is packed full of real meat juices and a rich flavour. 

Radka Sovsakova, Brand Manager for Bisto and Saxa tells us more about the addition to the Bisto range: “Bisto Turkey helps drive incremental sales at Christmas and helps increase Bisto’s share of pre and young families. 

“Bisto Favourites Turkey Gravy is currently worth £1.2m and is the third biggest flavour at Christmas, Asda have an exclusive larger 325g jar which is great for families whereas the 200g standard jar is available across the rest of the trade.”

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