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22 Nov 2017

Celebrate Christmas with our festive range of treats

We're kicking off the Christmas countdown with the return of our seasonal Cadbury Cake and Mr Kipling ranges. 

24 Oct 2017

Pasta 'n' Sauce pots!

Our Pasta 'n' Sauce pot range offers delicious, easy-to-prepare, low fat meal solution to busy shoppers without compromising on taste.

10 Oct 2017

Halloween treats from Mr Kipling and Cadbury Cake

​With Halloween fast approaching, our Mr Kipling and Cadbury Cake teams have created some spooktacular goodies to get consumers’ celebrations off to a terror-ific start.

25 Sep 2017

​Mr Kipling - Meeting consumer trends

This year, after conducting thorough research into the UK cake category we identified a number of niche areas of growth including a rise in consumers looking for indulgent treats and free from cake ranges. 

21 Sep 2017

New Kids cooking sauces from Homepride

​Our Homepride team have recently launched their new Kids cooking sauce range and are hoping to appeal to families with a tasty range of sauces which contain no added sugar, salt or preservatives, and are free from artificial colours and flavours.

21 Aug 2017

SAXA gets a shake up

​SAXA, the number one salt brand is having a shake up with the launch of premium flavoured salts, a new grinder format and a contemporary re-design across the entire range.

Brands people love

You'll find one of our much loved brands in 96% of British households.

Our brands

100 years of history

When were Mr. Kipling cakes invented? Where does the name Bisto come from?

Our heritage

Playing our part

Caring for the environment, and building trust in our supply chain.

Our part

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