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07 Nov 2018

Treating consumers this Christmas

This Christmas consumers can enjoy new festive additions from Cadbury Cakes and Mr Kipling.

28 Aug 2018

On-pack promotions across our Mini Roll and Cadbury Cake Bar ranges.

​Our Cadbury Cake team are helping consumers celebrate the start of the Premier League season with on-pack promotions across our iconic Mini Roll and Cadbury Cake Bar ranges. 
The promotion, which is currently live and will close on 15 October, gives consumers the chance to win fantastic prizes, including Premier League tickets. Each week during the promotion, we will have 100 prizes available to be won by consumers, including 10 Premier League tickets, as well as some Cadbury merchandise.  

25 Jul 2018

​Enjoy Sharwood's on-the-go with new pots!

With the rise of on-the-go snacking and our stand out success from Batchelors Super Noodles in pot format, our Quick Meals, Soups and Snacks team are championing fresh ideas with the launch of new Sharwood’s premium Noodle Pots. 

29 May 2018

Have a Splendiferous summer with Mr Kipling

Premier Foods is welcoming the summer season with the launch of a brand new, limited edition Roald Dahl themed range with a fun fuelled on-pack promotion.

17 Apr 2018

Championing a fresh new look for McDougalls

McDougalls has provided high quality flour for baking to consumers in the UK since 1875 so we thought that 2018 was a good time to give the brand a refresh with a new look logo and pack design! 

14 Feb 2018

Enjoy 'Egg-ceedingly' good cakes from Mr Kipling this Easter

​Mr Kipling is introducing a new range of limited edition ‘egg-ceedingly’ good cakes to excite consumers this Easter.

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You'll find one of our much loved brands in 96% of British households.

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100 years of history

When were Mr. Kipling cakes invented? Where does the name Bisto come from?

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Playing our part

Caring for the environment, and building trust in our supply chain.

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