News releases

Filter by brand

Filter by category

26 Feb 2018

Mr Kipling unveils new exceedingly magical Unicorn Slices

- Introducing the NEW delicious Mr Kipling Unicorn Slices
- Available now from ASDA priced at just £1 for six slices

05 Feb 2018

Free the joy this Easter with Cadbury Cakes

Celebrate at Easter with the delicious range from Cadbury Cakes. With the return of some cracking favourites, Cadbury Cakes has a treat for everyone. 

02 Feb 2018

Spring into Easter with the new Mr Kipling range

This Easter, Mr Kipling has a NEW range of cakes hopping on to the shelves. So, instead of tucking into your usual chocolate egg, why not choose something different? 

18 Jan 2018

McDougalls Young Baking Team of the Year returns for 2018 with a tempting twist

Premier Foods is bringing back its McDougalls Young Baking Team of the Year competition for the fourth year running, with more prizes than ever before. New for 2018, schools will have more opportunity to win kitchen equipment as everyone shortlisted to take part in the live final, at LACA – The Main Event, will be rewarded.

16 Jan 2018

We announce our Q3 2017/18 Trading update

We've announced our Quarter 3 Trading update for 13 weeks ended 30 December 2017.

04 Jan 2018

Mr Kipling encourages families to reduce sugar with brand new slices range

- Mr Kipling is kicking off 2018 with the launch of reduced sugar slices made with real fruit 
- Rolling out in January, the new range will be available in three tempting flavours - Smashing Strawberry, Rockin’ Raspberry and Awesome Apple  
- Appealing to families on the lookout for reduced sugar treats, the brightly coloured packaging includes animal characters to maximise visibility on shelf

Brands people love

You'll find one of our much loved brands in 96% of British households.

Our brands

100 years of history

When were Mr. Kipling cakes invented? Where does the name Bisto come from?

Our heritage

Playing our part

Caring for the environment, and building trust in our supply chain.

Our part