04 Jan 2018
Mr Kipling encourages families to reduce sugar with brand new slices range
- Mr Kipling is kicking off 2018 with the launch of reduced sugar slices made with real fruit
- Rolling out in January, the new range will be available in three tempting flavours - Smashing Strawberry, Rockin’ Raspberry and Awesome Apple
- Appealing to families on the lookout for reduced sugar treats, the brightly coloured packaging includes animal characters to maximise visibility on shelf