Responsibility

Encouraging healthier choices

We are committed to helping our consumers make healthier food choices. For many years, we’ve adapted our recipes to enhance their goodness and reduce things like salt, sugar and saturated fats. Plus we’ve introduced better for you versions of some of our most popular ranges, all while never compromising on quality or taste.  

We’re also committed to ensuring our products are clearly labelled with nutrition information so consumers can make informed choices, whilst being responsible when advertising and promoting our products, particularly when it comes to younger consumers. 
 

Here’s some of the things we’ve achieved...

red-petal-small.png Over the last decade we’ve removed 1,000 tonnes of salt from our portfolio and introduced low salt versions of some of our most popular ranges including OXO stock cubes and Bisto gravy granules.
red-petal-small.png We’re on track to remove 1,000 tonnes of sugar from our portfolio by the end of FY18/19. 
red-petal-small.png 60% of our cooking sauces (by volume sales) include the equivalent of ‘one of your five a day’ vegetables.
red-petal-small.png We’ve introduced calorie caps for our cake and dessert ranges in line with Public Health England's calorie targets set out in their sugar reduction programme.  
red-petal-small.png We were one of the first food manufacturers to adopt the UK Government’s front of pack hybrid traffic light nutrition labelling across our portfolio. Additionally, last year we began to amend our front of pack labelling format further to comply with the UK leading experts’ new recommendations** on consistency and simplicity, aimed at enhancing consumer understanding and clearing up confusion with regards to the nutritional information provided on front of pack.
red-petal-small.png We fortified our Ambrosia Mini Pots of rice and custard with essential Vitamin D ad we extended the range with two 30% sugar reduced custard variants.
red-petal-small.png We partnered with the IGD during the development of their Healthy Eating in the Workplace programme. We’ve since rolled out healthier menu options across half of our site canteens, with a goal to extend to every Premier Foods location.
**https://www.igd.com/charitable-impact/healthy-eating/nutrition-information-on-pack/nutrition-labelling-guides/best-practice-guide


New ambitious goals... 

We recognise that more must be done to promote healthier lifestyles, so we've set ourselves new long-term commitments to underpin our product development:  

red-petal-small.png Extend our range of healthier foods:
  • By 2025, every core range will include at least one better for you option. 
    (reduced/no added sugar, reduced salt, low in fat, low in calories, a wholegrain alternative to white, or free from key allergens) 
  • From 2019, introduce at least one new range each year that enables consumers to improve their diet by eating more vegetables, protein or fibre, or delivering products that are fortified for greater nutrition.  
red-petal-small.png Enhance the nutrition profile of our existing core range: 
  • Continue to work with Government to implement the Childhood Obesity Plan and their reformulation programmes (targeting salt, sugar and calorie reductions).
red-petal-small.png Educate our consumers and colleagues on the nutrition choices they are making to encourage healthier eating:
  • Continue to adopt clear and transparent labelling across our portfolio to help consumers easily understand their nutrition choices. 
     
  • Extend our Healthy Eating in the Workplace programme across all our sites by 2020.  
 

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Case Study:
30% sugar reduced Mr Kipling Angel Slices

Angel-Slice-reduced-sugar-pack-shot.jpgIntroduced in January 2019, our 30% reduced sugar Mr Kipling Angel Slices have made category history as the first ever better-for-you version of an established cake range. Sugar reduction was achieved both in the cake batter and the mallow, and the layer of icing that traditionally tops the cake was replaced with icing decoration. The result is just 6.1g sugar and 100 calories per 24g slice, compared with 13.1g sugar and 139 calories in our original 33g slice. This is in line with Public Health England’s recommendation that snacks should not exceed 100 calories.  

Both our original and reduced sugar versions come in our handy snack pack format, which not only provides convenience for consumers on the go but also helps them manage their portion and calorie intake.
 

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Case Study:
A better for you Indian meal from Sharwood’s 

5000354906657_T1.jpgIn 2018 we developed a ‘better for you’ range of our popular Sharwood’s Indian cooking sauces and accompaniments. The range included 30% Less Fat Korma and Tikka Masala cooking sauces, a 50% Wholewheat Naan Bread and Low Fat Plain Poppadoms. 

With just 4.4g and 3.9g of saturated fat per 100g in our reduced fat Korma and Tikka Masala cooking sauces respectively, they contain on average 60% less fat than their takeaway equivalent, meaning curry fans can have their favourite curry and still lead a balanced lifestyle.

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Case study:
Extra veg in Homepride cooking sauces

In 2016 we launched a tasty new range of Extra Veg Pasta Bake sauces from Homepride, designed to help parents up their children’s vegetable and therefore nutrient intake. Each includes 80g of ‘hidden’ veg per serving, the equivalent of ‘one of your five a day’.  

Available in 3 delicious variants including Tomato, Courgette & Pepper and Creamy Tomato, Mushroom and Spinach, the range also has no added sugar. 

 

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Case study:
Taking salt out of our portfolio

5036040129000_T5.jpgWe have engaged with the Government’s salt reduction programme since its launch in 2006, and since that time have successfully removed 1,000 tonnes of salt from our portfolio. Our recent work has been in stealth salt reduction (gradually reducing salt levels without compromising on taste, flavour and quality), and through this we have removed 50 tonnes of salt from our cooking sauces, 230 tonnes from our baking goods and 255 tonnes from our pasta, noodles and rice portfolio. Specific examples of this work include a 10% salt reduction in our bestselling Loyd Grossman Basil and Tomato cooking sauce, an 11% salt reduction across our Oxo Stock Cubes range, and between a 15-26% salt reduction across our Bisto Best Gravy Granules range. 

Within this time we’ve also introduced low salt versions of some of our most popular ranges, including Bisto Gravy Granules, Oxo Stock Cubes, and most recently a low salt version of our SAXA salt brand, aptly named So-Low, and containing 50% less sodium than table salt. 

We are proud to be fully compliant with current Government salt targets for Breads, Ready Meals, Soup, Noodles & Pasta, Flavoured Rice and Sponge Puddings.

 

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Case Study:
Vitamin D fortified Custard and Rice Pudding 

Ambrosia-Mini-Pots.jpgIn 2014, we launched our Ambrosia Mini Pots range - delicious pots of custard and rice pudding, specially formulated for young children with calcium and added vitamin D. 
  
Getting a good balance of all nutrients, vitamins and minerals is important to overall health, with calcium and vitamin D being vital for growth and development in young children. Often called the ‘sunshine vitamin’, Vitamin D is produced by our bodies when the skin is exposed to sunlight. However, in the winter when the sun’s rays are not strong enough, we need to get extra vitamin D from our diet.  

Bringing together calcium from dairy goodness and added vitamin D, our Ambrosia mini pots help support strong bones, and come in convenient small pot sizes suitable for younger appetites. 
 

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Case Study:

Reduced sugar Mr Kipling Fruity Cake Slices 

5000221603788_T9.jpgIn 2018 we rolled out a brand new three-strong range of reduced sugar fruity cake slices from Mr Kipling. Available in Smashing Strawberry, Rockin’ Raspberry and Awesome Apple flavours, the cakes contain real fruit, use only natural flavours and colours and contain no artificial sweeteners.   

With sugar levels ranging between 5.3g and 7.1g per 21g cake slice, they contain 30% less sugar than a standard Mr Kipling Angel Slice. And, in line with Public Health England's recommended 100 calorie cap for snacks, they have considerably fewer calories - just 84 and 85 calories per slice for Smashing Strawberry and Rockin’ Raspberry respectively, and 107 calories per slice for Awesome Apple. That’s compared with 139 calories for an Angel Slice.  

Consumer thoughts

"(Oxo) Made a delicious fish pie with lemon and thyme herbs and more plopped into my white sauce...really lovely subtle flavours which complemented the fish to a tee!" Source: Facebook

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