23/10/2020 :
TERRIFYING TREATS WITH ROALD DAHL’S THE WITCHES
Premier Foods has expanded its Roald Dahl partnership nationally this Halloween. The two limited-edition products, Grand High Witch’s Chocolate + Vanilla Slices and Formula 86 Chocolate Tarts, are inspired by Roald Dahl’s ‘The Witches’ story. These terrifying treats have been carefully developed to reflect specific elements of the renowned story and bring some joy to the nation celebrating this popular calendar moment.
Mathew Bird, Brand Director for Sweet Treats at Premier Foods, comments: “Despite the challenges we have all faced during the ongoing COVID-19 pandemic, consumers are still keen to engage with seasonal occasions over the coming months, as they look for opportunities to create positive experiences at home. Our returning favourites, alongside our new Roald Dahl inspired products from The Witches, have great appeal to a broad demographic of shoppers and are set to drive excitement and demand in the category again this year.”
The new products are joined by returning favourites from Mr Kipling’s seasonal Halloween range, including Terrifying Toffee Whirls, Fiendish Fancies and Spooktacular Angel Slices.
See Mr Kipling's Halloween Range here.