► Sustainability

Supporting our communities, both locally and nationally, is at the heart of our business and a powerful way to engage our colleagues with a shared and meaningful purpose. This year, we have provided additional support to those who need it most in our communities.

Our ESG strategy identifies which of the UN Sustainable Development Goals (UN SDGs) we can have an impact on:

Alignment to UN SDGs

Our KPIs

  • Support and raise £200,000 over two years for our charity partner Together For Short Lives.
  • Maintain gold level supporter status with GroceryAid.
  • Encourage and support our network of Charity Champions.

Supporting Our Corporate Charity Partner

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With so many traditional approaches to fundraising unavailable to us this year due to the pandemic, our charity champions have had to work especially hard to support this new partnership and motivate colleagues to fundraise in innovative ways. That’s why we’re incredibly proud to have raised a fantastic £70,000 to support Together for Short Lives during these uncertain times, which can fund over 800 community care sessions for children, giving families precious moments together and allowing parents the rare opportunity to just be mum and dad.

Our dedicated charity champions achieved this through a myriad of new fundraising initiatives including virtual quizzes, step challenges, online raffles and plant growing competitions. In addition, the business took the decision to donate £1,000 to each of the 15 Children’s Hospices our sites are partnered with, committed to match-fund key fundraising drives, and donated £1 to the partnership for every colleague survey Completed.


"We have been blown away by the energy and enthusiasm shown by all Premier Foods staff to get behind our partnership and make a difference to the lives of seriously ill children and their families across the UK. We are so grateful for every employee that has contributed to the extraordinary fundraising that has taken place across this challenging year, as well as the kind delivery of vital food packages during the pandemic to our hospices. Thank you so much. Your support means that we can be there for seriously ill children and their families, so that they can make the most of every moment together.”

Lucy Crisp
Head of Corporate Partnerships, Together for Short Lives

Supporting GroceryAid

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Our longstanding partnership with industry charity GroceryAid has proved more important than ever this year: with a 12% increase in colleagues helped, the charity is working hard to provide additional emotional, practical and financial support to industry colleagues in light of the pandemic. We continue to have colleague representation on both its President and Southern Network Committees, providing a great platform from which we can effectively drive awareness of the charity and support services it offers among our own colleagues, and fundraise on its behalf. For example, this year our charity champions organised several virtual fundraising events focused around health and well-being, including Yoga, Pilates and HIIT classes, plus a 5K running challenge. In recognition of our continued momentum in supporting GroceryAid, we are proud to have been awarded top, gold level supporter status for the third year running.

Going the extra mile to support our communities in the Pandemic

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One of our three guiding principles during the pandemic was to play our part in providing food to the nation, including those most vulnerable, during this time of difficulty.

  • We participated in the Government’s vulnerable food parcels scheme.
  • We supported 28 hospitals local to our sites by providing more than 200,000 easy to prepare meals and snacks for our incredible NHS workers, with our colleagues at Nissin kindly offering 30,000 pots of noodles.
  • We’ve strengthened our partnership with FareShare, donating the equivalent of 550,000 meals to their network of food banks around the country.

In addition, our amazing colleagues up and down the country came up with great ideas to support their local communities including creating PPE and visors for their local NHS, sourcing out of stock items to make sure those relying on them would not go without, or hand sewing protective masks and tote bags for local nurses. Well done all!


Our Network of Charity Champions

Our charity champions are the driving force behind our charity partnerships and community engagement. Each partnered with one of our graduates for the year, they receive additional support to coordinate fundraising activities. We host virtual meetings each month to bring our champions and graduates together in collaborative forums to share updates, hear best practice and debate creative ideas. Once a year we host a full day of immersive training, inspiration and thanks for this group. Our Charity Champions Day was this year hosted virtually for the first time with key representatives from Together for Short Lives. Hearing directly from a partner Children’s Hospice, the team learnt about the impact of the pandemic on hospice fundraising but also the positive difference our support makes.



Our case studies


Partnering with GroceryAid

Achieving Gold Supporter status

Since 2018, our partnership with GroceryAid has seen us actively support their three critical pillars – awareness, fundraising and volunteering. For this, we are proud to have been awarded Gold Status Supporter for the third year running!

Critical to this ongoing success is our representation on both GroceryAid’s President and Southern Network Committees, as well as our dedicated network of Charity Champions who work across our business and through whom we are able to engage our wider colleague population to support fundraising activities and spread the word of the charity’s purpose, projects and support services. For instance, over the last twelve months, as well as celebrating GroceryAid Awareness Day and supporting several internal communication campaigns designed to raise awareness, our Charity Champions also helped us coordinate a suite of fundraising activities from quizzes, raffles and spin classes.

In addition, as a business we support GroceryAid’s own calendar of fundraising events through paid participation and through our colleagues volunteering their time. In 2019 this included their touch Rugby tournament, Barcode Festival and annual carol concert.

We remain passionate about supporting the important work of our industry charity partner GroceryAid.

“Premier Foods has been fantastic and really embraced our new awards scheme. Contributing across all three pillars of awareness, fundraising and volunteering, they have doubled their support. We can’t praise this effort highly enough.”

Steve Barnes
GroceryAid Chief Executive