Brands
LOVED BY GENERATIONS
Brands people love
You’ll find one of our much-loved brands in more than 9 out of 10 British households. Not only that, but our products are also sold across the world.
90%
of UK households purchased at least one of our products last year
#1
Our brands are number one in our key categories
85%
of our total revenue comes from branded products
Baking
Household baking would not be the same if it wasn’t for our well-loved brands of Atora, Be-Ro, McDougalls, Brown & Polson and Mr Kipling home baking mixes and icing. Further details on each of these brands can be found by clicking on the brand image tiles.
Breakfast
No start to the day would be complete without a great breakfast and Ambrosia helps to kick start a new day with ready to eat porridge and FUEL10K offers granola, breakfast drinks and porridge. Further details on these brands can be found by clicking on the image tiles.
Cakes
Within the Ambient Cakes category we produce well-loved brands of Mr Kipling, and Cadbury cakes and then a plant-based offering through our Plantastic brand. Further details on each of these brands can be found by clicking on the brand image tiles.
Cooking Sauces & Accompaniments
Within the Cooking sauces & accompaniments category we produce well-loved brands of Homepride, Loyd Grossman, Plantastic, Sharwood’s, The Spice Tailor and Smash, helping to make any meal that little bit tastier. Further details on each of these brands can be found by clicking on the brand image tiles.
Desserts
Within the Ambient Desserts category we produce well-loved brands of Ambrosia, Angel Delight, Birds and Mr Kipling sponge puddings. Further details on each of these brands can be found by clicking on the brand image tiles and below buttons.
Flavourings & Seasonings
Within the flavourings & seasonings category we produce well-loved brands that are the perfect meal accompaniment of Bisto, OXO, Paxo and Saxa. Further details on each of these brands can be found by clicking the brand image tiles.
Quick Meals, Snacks & Soups
Within the quick meals, snacks & soups category we produce well-loved brands of Batchelors, Plantastic, Sharwood’s and The Spice Tailor and distribute Nissin. Further details on each of these brands can be found by clicking on the brand image tiles.
Batchelors
With over 100 years of heritage, Batchelors is a household staple thanks to its range of tasty and convenient meals such as Super Noodles, Cook with…Noodles, Super Rice, Pasta ‘n’ Sauce or Cup a Soup.
Super Noodles and Pasta ‘n Sauce are also available in a pot for extra convenience. Made at our Ashford and Worksop sites, Batchelors is also the home of Smash, the original instant mash potato.
Loyd Grossman
Loyd Grossman has been making vibrant Italian, Indian and Thai cooking sauces bursting with fresh ingredients for over 25 years.
Carefully crafted by Loyd himself, the recipes use best-quality ingredients to bring Loyd’s passion for great tasting food to life. In fact, Tomato & Basil is the number one selling Tomato & Basil sauce in the UK*. As part of a commitment to provide healthier alternatives, some of the best seller Italian sauces are available with no added sugar. Consumers can also now buy pizza products.
*Source: Circana, All Outlets, Cooking Sauces & Accomps, Italian Standard Sauces - Tomato & Basil (Client Defined), Value Sales for 52w/e 8th June 2024
Homepride
Homepride has been helping families make tasty dishes since 1974 and in 2024 celebrates the 50th anniversary of its cooking sauces range.
Fronted by mascot Fred, Homepride’s classic cooking sauces and pasta bake sauces cover a variety of British and Italian dishes and is the number one pasta bake sauce range in the UK*. And as part of our commitment to provide healthier alternatives, some of our pasta bake sauces are now available with no added sugar.
Source: Circana All Outlets UK, Italian Pasta Bakes (Client Defined), Value sales for 52 w/e 17th February 2024
Paxo
Can you imagine a roast dinner without stuffing? Paxo was invented in 1901 by John Crampton, a butcher who wanted to make Sunday lunches more exciting, and it’s now the nation’s favourite stuffing.
Available in low salt and gluten free options, Paxo also brings inspiration to other meals thanks to its potato rosti cakes and versatile breadcrumbs for home cooks.
The Spice Tailor
The Spice Tailor is a premium Indian and Asian meal kits and accompaniments brand, helping to bring delicious, authentic and easy-to-cook restaurant quality meals in a matter of minutes to people’s kitchens.
Made using quality, natural ingredients and nothing artificial, the range includes Indian curry kits and pastes, Asian curry kits, Lentil Daal kits and Biryani kits.
Bisto
Bisto has been part of family mealtimes since 1908. Famous for its gravy, Bisto is an essential part of roasts or bangers and mash.
To make sure anyone can enjoy Bisto gravy, it’s now available in meat free, lower salt and gluten free versions. Bisto also produces pour over sauces and seasoning mixes, helping to create a whole range of dishes.
OXO
From ration kits to kitchen cupboards, OXO has been transforming mealtimes for over 100 years, bringing great taste in a super convenient small cube format.
As well as being famous for its cube, its TV advert became legendary, featuring actress Lynda Bellingham playing the OXO mum for over 15 years. Today, consumers have the choice of a range of OXO cubes including meat free, vegan and 25% less salt options, all made at our Worksop site. The range also includes concentrated stock pots and marinades to give more flavour to meat, fish and vegetables.
Mr Kipling
Mr Kipling knows it’s the little things that can mean the most, like an exceedingly good cake!
Loved by generations and made in our Carlton and Stoke bakeries, Mr Kipling is the UK’s number one cake brand with instantly recognisable cakes – from Cherry Bakewells and Angel Slices to French Fancies and Viennese Whirls. In 2022 Mr Kipling launched Deliciously Good, becoming the first full cake range to meet the government’s new healthier non-HFSS (high fat, sugar, salt) eating guidelines. You can also find Mr Kipling sponge puddings in the dessert aisle, baking mixes and icing in home baking and ice cream in the frozen aisle.
Sharwood’s
Since 1889, Sharwood's Asian cuisine has been taking consumers on a taste adventure with its delicious Indian, Chinese and Thai dishes.
The range includes cooking sauces, pastes, poppadoms, naan breads, prawn crackers, stir fries, egg noodles and iconic mango chutney. To support our commitment to provide healthier alternatives, the range includes 30% less fat options of popular Indian sauces. Sharwood’s cooking sauces and ready to eat poppadoms are made at our Worksop site.
Nissin
Nissin invented Cup Noodles – the world’s first instant ramen in a cup – in the 1970s and they continue to be at the forefront of instant noodle technology today.
Premier Foods entered a cooperation agreement with Nissin Food Holdings in 2016 and introduced the Cup Noodles and Soba brands more widely to the UK market as part of the distribution deal with the Japanese manufacturer. Nissin noodles are now the UK market leader in the authentic instant pot market in Quick Meals Snacks & Soups*.
Source: Circana All Outlets UK, Authentic Instant Pots (Client Defined), Value sales for 52 w/e 16th March 2024.
Saxa
Saxa is the UK's number 1 salt brand1.
Launched in 1907, it was acquired by Premier Foods in 2007 and is produced at our Worksop and Ashford sites. The iconic range includes varieties such as table salt, cooking salt, low sodium salt, sea salt, rock salt, and even pepper.
1 Source: Circana, All Outlets UK, Salt (Category defined by Premier Foods), Value & Unit Sales, 52 w/e 5th October 2024
Angel Delight
Launched by Bird’s in 1967, Angel Delight was the first dessert of its kind.
Best known for its sachet form and containing no artificial flavours, colours or preservatives, it can be whipped up with fresh milk to create a quick and easy dessert in strawberry, banana, butterscotch, chocolate and chocolate mint flavours. Angel Delight is also now available to enjoy as ice cream and in ready-to-eat pots. A majority of Angel Delight products are made at our Ashford and Lifton sites.
FUEL10K
Vibrant breakfast brand FUEL10K joined the Premier Foods family in 2023.
Launched in 2013, its protein enriched products include granola, oats bars and drinks, all designed to supply delicious breakfast and snacking options for younger and more active consumers.
Cadbury cakes
We have a long-standing relationship with Mondelez International, the makers of the UK’s favourite chocolate, to make Cadbury cakes under license.
Our Moreton site, the home of the iconic Cadbury Mini Roll, was set up by the Cadbury brothers in the 1950s and Mini Rolls were first made there in 1964. Today, our range of delicious, family favourite Cadbury cakes includes Mini Rolls & Cake Bars, as well as much loved seasonal treats like Cadbury Reindeer Cakes and Mini Eggs Nest Cakes.
*Manufactured by Premier Foods Group Ltd, under licence from the Mondelēz International group. All trademarks and copyrights are owned by the Mondelēz International group.
Ambrosia
Ambrosia is the number one brand in the ambient desserts category and these desserts are made in our Devon creamery in Lifton, using West Country milk.
Ambrosia is available to enjoy as custard and rice pudding, made using 100% natural flavours and free from preservatives and artificial colours. In 2021 we took Ambrosia into breakfast with a range of ready-to-eat porridge pots and launched Ambrosia ice cream.
Bird’s
Bird’s custard powder was invented by Alfred Bird in 1837 and is still offering families the perfect way to create homemade custard just the way they like it.
Made at our Ashford and Lifton sites, Bird’s products also include Dream Topping, trifle mixes, semolina and Brandy flavour ready to pour sauce.
Be-Ro
Be-Ro is famous for its plain and self-raising flours and is made at our mill in Andover.
Be-Ro was instrumental in promoting the use of self-raising flour, providing a free recipe book in 1923 to help people with ideas for feeding their families. It has now gone on to become one of the best-selling baking books ever.
McDougalls
McDougalls has been providing consumers with high quality flour for baking since the company was founded by the McDougall brothers, Alexander, Isaac, Arthur and John, along with James Thomas, in 1864. McDougalls flour has been milled at our site in Andover since 1917.
As the business grew, one of the innovations was the use of steel rollers rather than traditional millstones for grinding the flour, which is the same technology used today. Now, McDougalls is more than just flour and includes baking mixes and baking ingredients.
Atora
Introduced in 1893, Atora is a long-standing British brand and the pre-shredded suet is mostly used for making pastries, steamed puddings, pies and fluffy dumplings.
In actual fact, we sell enough suet every year to make one million dumplings a week. It was originally just available as beef suet, but consumers can also purchase vegetarian suet.
Ingredients
Ingredients
We are a company of explorers in search of new flavours and perspectives. We want our consumers to have great tasting products made from quality ingredients. That’s why we source a wide range of ingredients from the UK and across the world.
Innovation
Innovation
We are constantly innovating. Rooted in insights we collect from our consumers; we create new innovative products. One example is our Mr Kipling Deliciously Good cakes and pies that are exceedingly tasty and surprisingly healthier, containing 30% less sugar, lower in fat and higher levels of fibre and real fruit.
International
International
We are driving growth in our international business through the deployment of our branded growth model. Our largest international businesses are in Australia, North America and Ireland, with our focus on Mr Kipling, Sharwood’s cooking sauces and The Spice Tailor.
