Mr Kipling Deliciously Good cakes and pies

Launched in spring 2022, Mr Kipling’s Deliciously Good range of cakes and pies deliver on great taste and texture while scoring less than 4 on the Nutrient Profiling Model used by the UK government to identify healthier foods. The products contain 30% less sugar, lower levels of fat and salt, and offer higher levels of fibre and fruit compared with the standard Mr Kipling range.

The products were three years in the making and the whole range is a fantastic example of our expert food technologists pushing boundaries and innovating to create even healthier versions of consumers’ favourites.

As one of Premier Foods’ best-selling brands, the Mr Kipling range also makes a significant contribution towards the company’s Enriching Life Plan ESG strategy which includes a target to more than double sales of products which meet high nutritional standards.