Our Internal News

25 June 2018

​New no added sugar Loyd Grossman sauces

Our Loyd Grossman team are pleased to announce the introduction of their new, no added sugar pasta sauce range.

The new sauces come in three tasty flavours: Tomato & Basil, Tomato & Chilli and Bolognese and combine the same great taste of our core Loyd Grossman range but with no added sugar. In consumer taste panels, the sauces performed exceptionally well against competitor ranges showing that we can still bring consumers the taste they love while delivering 'better for you’ options. 

Lisa-Jo Harvey, Senior Brand Manager - Loyd Grossman, explains more about the idea behind the range: “Health continues to be an opportunity within the cooking sauce category and the recipes have been developed containing no artificial sweeteners. We know some consumers are wary of premade sauces with perceptions such as too much salt or sugar so we’re looking to attract a new customer base with this range."

Find them in Morrisons now! 



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