Oxo brings extra flavours to marinades range in time for summer
Premier Foods is expanding its OXO marinades range with the introduction of two new bold flavours. Jamaican Jerk and Chinese 5 Spice will join the existing Smoky BBQ, Honey Glazed, Sticky Teriyaki and Sweet & Tangy flavours in the range.
When home cooks are looking to create restaurant-worthy meals at home, convenience and easy-to-follow recipes are still hugely important. OXO marinades need just 10 minutes to add delicious flavour to a variety of meat or vegetarian dishes, appealing to consumers looking for a quick weekday meal or simple preparation when cooking for a crowd.
The OXO marinades range has seen a +58% growth in retail sales value year on year[1]. It is driving additional growth in the marinades segment and is attracting the brand’s existing shoppers to this developing part of the flavours and seasonings category.
Helen Touchais, Marketing Director for flavourings & seasonings at Premier Foods, commented: “With summer approaching, we expect to see a boost in the number of BBQs and social cooking occasions. With shoppers more confident in the kitchen and willing to experiment with new dishes, cuisines and products, the OXO marinades range is the ideal solution to add flavour quickly and easily to a wide range of meat or vegetable-based dishes.”
[1] IRI Value sales 52 w/e 25th March 2023