Sharwood's launches two-step curry kits
Sharwood’s, one of the most trustworthy brands[1] in the Indian cooking sauces market, is extending its range with a new two-step curry kit in four delicious flavours. The latest range has been designed to help less confident cooks easily create a great tasting curry experience at home.
True to Sharwood’s heritage, the new kits are inspired by ingredients from India and cooked in stages as per traditional methods to deliver a delicious taste and texture. Made in India, the kits bring shoppers great quality curries where all they need to do is brown their chosen protein, add the curry paste and then the sauce. This results in a delicious and authentic-tasting curry from a brand with the highest branded penetration within the Indian cooking sauces market[2]. The kits are both convenient and make cooking good quality meals even more accessible, for example shoppers don’t even have to worry about adding additional spices – it’s all done for them.
Andrey Sokirkin, Global Marketing Director of cooking sauces at Premier Foods, commented: “We know that many consumers want to enjoy delicious curries at home, without expense or hassle, so they are looking for an accessible way to trade up for an even tastier experience. The new two-step curry kits, designed by our Sharwood’s chefs with quality Indian ingredients, will drive incremental value for retailers, appealing to home cooks who are eager to explore their culinary creativity in the kitchen.”
The new curry kits are available in four flavours, Tikka Masala, Korma, Butter Chicken and Balti and are available now in Sainsbury’s.
[1] Hall & Partners Brand Tracking Report June 2024
[2] Kantar Worldpanel Purchase Data 52 w/e 4th August 24
