Our strategy & business model
Our growth strategy
Our growth strategy is based on five strategic pillars to deliver sustainable long-term growth, fund investment behind our brands and provide value for our stakeholders.
Grow the UK core
Continue to grow the UK core
Our UK business is the core of Premier Foods and where the majority of our business currently sits. It also provides the foundations for broader expansion.
Supply chain investment
Investing in our operational infastructure
We invest in operational infrastructure to increase efficiency and productivity across our sites, facilitate growth through our innovation strategy and enhance the safety and working conditions of our colleagues. This provides us with the funds to reinvest in our brands, to fuel further growth and creates a virtuous cycle.
Expand into new categories
Expand the UK into new categories
We leverage the strength of our brands and our proven branded growth model by launching into new, adjacent product categories.
Build international businesses with critical mass
Building sustainable overseas businesses with critical mass
We are building sustainable overseas businesses, by applying our brand building capabilities to focus overseas markets including Australia and New Zealand, North America and EMEA.
M&A
Inorganic opportunities
We are looking to acquire brands where we believe we can drive significant value through the application of our branded growth model.
Our branded growth model
Our branded growth model is how we drive sustainable, profitable growth through leveraging our strong leading brands, bringing new products and innovation to market that are based on a deep understanding and insights of our consumers' changing lives and needs, supporting our brands with emotionally engaging advertising and marketing campaigns and by building strong strategic relationships with our key retailers and delivering outstanding in-store execution.
Brand positions
Leading brand positions
Many of our brands are leaders in their categories with high household penetration.
New products
Insight driven new products
We launch new products linked to key consumer trends, based on our own consumer insight.
Marketing investment
Sustained marketing investment
We create emotional connections, through media, to build brands, maintain awareness and keep them contemporary.
Retailer partnerships
Strategic partnerships
Our partnerships are focused on driving mutual category growth and delivering outstanding in-store execution.
Strategy in action
Read more about our strategy in action in our latest Annual Report & Accounts or via our quarterly updates in our Results Centre.
Our purpose and values
Our company purpose – Enriching Life Through Food – guides our actions every day and is reflected in every element of how we run our business.
Our brands
Loved by generations, we produce some of the nation’s best loved brands. In fact, you’ll find one of them in more than 9 out of 10 British households. Not only that, but many countries across the world also sell our products.