Our products
What’s at stake?
The UK Government Obesity Report in 2023 shows that 64% of adults in England are classified either as obese or overweight. The last UK Government’s National Diet & Nutrition Survey reveals that the average person is far from meeting the recommended intake of fibre, while consuming too much saturated fat and, furthermore 20% of adults are in severe vitamin D deficiency. The EAT-Lancet Commission advocates for a shift towards healthier and more plant-based foods to address the needs of a growing population in a world of finite resources.
In 2021, 12.7 million tonnes of packaging was placed on the market in the UK. Packaging plays a key role in the food industry by delivering products to consumers safely. However, if poorly designed, excessively used, or irresponsibly disposed of, it can lead to a range of environmental and social issues.
96%
of all our packaging is recyclable
44%
of our products have a registered health or nutrition claim and meet higher nutritional standards
209
products have been launched or reformulated in the last year which support high nutritional standards
Making nutritious and sustainable food
Our ambitions, targets and progress over the last year
Making great tasting, healthier and more nutritious food
Our 2030 targets | In-year progress |
More than double sales of products that meet high nutritional standards | The Company’s branded sales of foods in £m scoring less than 4, and drinks scoring less than 1, on the UK Department of Health’s Nutrient Profiling Model has grown by 19% |
More than 50% of our product (by stock keeping unit) provide additional health or nutrition benefit | The proportion of products with a registered health or nutrition claim and which meet higher nutritional standards has increased from 43% to 44% |
Support the nation’s shift towards plant-based diets
Our 2030 targets | In-year progress |
£250m sales in plant-based products made to a vegan recipe | Sales of plant-based products have grown 24% |
Each core range has a plant-based offering | A new plant-based recipe launched in our Pasta’n’Sauce range, along with new products in cooking sauces and desserts |
Reduce the environmental impact of our packaging
Our 2030 targets | In-year progress |
100% of packaging to be reusable, recyclable or compostable by 2025 | 96% of all our packaging and 86% of our plastics packaging is recyclable |
Making healthier products
In products traditionally high in fat, sugar or salt we have successfully developed and launched alternatives such as the Mr Kipling Deliciously Good range. All our single servings of cake and pudding products meet the government calorie cap as set out in its sugar reduction guidelines as set out in their sugar reduction programme (2016).
Expanding meat-free
We have set ourselves a target for each of our core ranges to offer a meat-free version and have launched exciting new options with FUEL10K, OXO and Paxo.
Fortification
We have launched foodservice products with increased vegetable content in Sharwood’s and Homepride to support schools in preparing healthier and more sustainable meals. They are fortified with vitamins C and D and provide a source of fibre or are high in fibre.
Action on Fibre
We have launched 54 products in 2023 in support of our Action on Fibre Pledge with the Food & Drink Federation. Since the programme began in 2022, we have launched 116 products, sales of which have contributed 220 tonnes of total fibre to the UK market in 2023 alone.
Reducing salt levels
All our top-selling stock and gravy products have a 25% reduced salt option and a wide range also have plant-based alternatives. We have also increased the number of cooking sauces offering one of your five a day and enhanced fibre levels and reduced salt.
Plastic recycling
We are a founding member of the UK Plastics Pact and have a place on the steering group. All our consumer packaging carries On Pack Recycling Labels (OPRL) to help consumers understand where they can recycle.
Mr Kipling Deliciously Good cakes and pies